About HS Brands Middle East – Customer Experience Leaders in Lebanon, GCC and Middle East
Leading CX and Mystery Shopping Company Since 2008
Since its founding in 2008, HS Brands Middle East has grown from a specialized consultancy in Beirut, Lebanon into one of the region’s leading providers of customer experience (CX) solutions, mystery shopping services, and operational audits. Today, HS Brands is recognized across Lebanon, the GCC, and the Middle East as a trusted partner for brands seeking to elevate service quality, improve customer satisfaction, and drive measurable business performance.
With a strong presence in Beirut and expanding operations across Dubai, Riyadh, Doha, Kuwait, Bahrain, and Muscat, HS Brands Middle East combines global expertise with deep regional understanding. Our mission is to transform customer experience challenges into opportunities that redefine excellence for businesses across industries.
Our Mission and Vision for Customer Experience Excellence
Mission – Empowering Brands Across Lebanon and the Middle East
Our mission is to empower brands with actionable insights and world-class customer experience solutions rooted in integrity, quality, and innovation. Through mystery shopping, CX consulting, and performance audits, we help organizations across Lebanon and GCC markets improve their customer journey and operational standards.
Vision – Leading CX Innovation in the Middle East
Our vision is to lead the Middle East in customer experience excellence by bridging global best practices with regional market knowledge. We aim to be the top CX partner for companies in Beirut, UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman.
Core Values Driving HS Brands Middle East
Excellence in Mystery Shopping and CX Solutions
We strive for excellence in every mystery shopping project and customer experience program, delivering accurate insights that help brands enhance service quality and customer satisfaction across Lebanon and the GCC.
Transparency and Trust
Clear communication, honest reporting, and full transparency define our approach. We build long-term partnerships with clients by providing reliable CX insights and performance evaluations.
Integrity and Professional Standards
Every evaluation conducted by HS Brands Middle East adheres to the highest ethical and professional standards, ensuring unbiased and credible results for businesses across the Middle East.
Collaboration and Client Success
We collaborate closely with our clients to achieve shared success, improve operational performance, and elevate brand standards across multiple markets in the region.
Regional Coverage Across Lebanon, GCC and the Middle East
Lebanon Headquarters – Beirut and Nationwide Coverage
From Beirut to all major Lebanese regions, HS Brands provides comprehensive CX and mystery shopping services tailored to the local market.
GCC and Middle East Presence
Our regional operations cover the United Arab Emirates (Dubai, Abu Dhabi), Saudi Arabia (Riyadh, Jeddah), Qatar (Doha), Kuwait, Bahrain (Manama), and Oman (Muscat), enabling us to support multinational brands with scalable CX programs.
Proven Results and CX Leadership in the Region
Countries Served and Regional Expansion
HS Brands Middle East has successfully delivered customer experience programs in over 50 countries, supporting brands across diverse markets.
Active Projects and Industry Expertise
With more than 200 active projects and a team of experienced CX professionals, we deliver high-impact insights that drive measurable improvements in service quality.
Expert Team and High Success Rate
Our team of experts ensures a 98% success rate in delivering reliable, data-driven CX solutions that help organizations achieve their strategic goals.
Certifications and International Standards
MSPA – Mystery Shopping Providers Association
HS Brands Middle East is aligned with global mystery shopping standards through MSPA, ensuring independent performance validation and professional excellence.
ESOMAR Membership and Ethical Compliance
We adhere to ESOMAR guidelines for research ethics and methodology, maintaining the highest standards of integrity and data quality.
Turning Customer Insights into Business Impact
At HS Brands Middle East, we are committed to transforming insights into measurable impact. Our customer experience solutions help brands in Lebanon, GCC, and the Middle East achieve operational excellence, improve customer loyalty, and drive sustainable growth.
Committed to excellence. Inspired by brands. Trusted across Beirut, Lebanon, and the Middle East for mystery shopping, CX consulting, and audit solutions.
